Overview
Complan NutriGro is formulated for children aged 2–6, a crucial phase in physical and cognitive development. At this stage, parents are highly discerning about their child’s nutrition, while children respond to engaging and playful stimuli. While nutritional value remains essential, packaging significantly influences consumer perception and decision-making. This project aims to redesign the Complan NutriGro packaging to strike a balance between trust, care, and visual appeal—creating a solution that resonates with both parents and children, and establishes strong shelf presence.
Role: Desk Research, Ideations, Conceptualisation, 3D Visualisation.
Outcome: 3D Model and 3D Animation
Duration: 04 days
Project Goal: Design an aesthetic, functional, and emotionally resonant packaging solution for Complan NutriGro that appeals to both parents and children.
Establish strong brand differentiation in a saturated market through innovative packaging language, structure, and storytelling.
Inspire intrigue and excitement in young children through playful design cues while retaining a sense of trust, safety, and nutritional credibility for parents.
Encourage daily usage and brand affinity through user-friendly form, interactive elements, or packaging features that create a positive ritual around consumption.
Integrate sustainability considerations to align with modern consumer values and future-forward brand positioning.
Behavioral Traits
A) 2-3yrs
1.Kids become increasingly independent.
2. They are able to explore the world better.
3. A great deal of learning is achieved as a result of their own experiences.
1.Kids become increasingly independent.
2. They are able to explore the world better.
3. A great deal of learning is achieved as a result of their own experiences.
Interaction and ability with Objects :
1. Match objects with their uses.
2. Name objects in picture book.
3. Sort objects by category. ( Animals, Flowers, Trees etc.)
4. Stack rings on a peg from largest to smallest size.
B) 3-4 yrs
1. Become exceedingly analysing and inquisitive.
2. Tend to ask “Why” questions about the world
around them.
1. Become exceedingly analysing and inquisitive.
2. Tend to ask “Why” questions about the world
around them.
Interaction and ability with Objects :
1. Can organise objects by size and shape.
2. Can group and match object according to colours.
C) 4-6 yrs
1. They are nearing their school age and become better at
using words.
2. Can imitate adult’s actions, can count and are very active.
1. They are nearing their school age and become better at
using words.
2. Can imitate adult’s actions, can count and are very active.
Interaction and ability with Objects :
1. Count numbers.
2. Create Pictures that they often name and describe.
3. Can draw shape of a person.
Chasing the wow effect
Complan NutriGro has strong market presence but lacks a distinctive, holistic design that sets it apart. Its core audience—kids aged 2–6 years—are drawn to intuitive and emotive packaging, while parents, who prioritize balanced nutrition, are more likely to choose products that engage their children through intriguing and thoughtful design.
Moodboard
